Tiger
Tiger are an exceptional value homeware and accessories specialists originate from Denmark, and now have branches across Europe- the UK is currently their fastest growing international market.
Faust PR, hired to introduce Tiger to UK consumers, have taken a lateral approach to the account: generating regional publicity through store openings and community initiatives, creating a buzz in the trade press, placing Tiger products in national newspapers and periodicals and compiling and submitting their industry award entries.
UK MD Philip Bier comments, “Getting our name out there has been a real help to us as we continue our expansion in the UK market.”
Tahir Hussain, Head of International Development for The Tiger Group, adds, “The Faust PR team are doing a great job with raising the profile of the UK Brand. The team in the Danish head office have been impressed with the amount of press coverage that they have generated.”
Photograph: © Nerida Howard
