How to start a career in PR? A day in the life of a Junior Account Executive
So, you’re thinking of starting a career in PR? Great choice! If you thrive in a fast-paced work environment and enjoy meeting new people, PR might be for you.
Graduating university, I knew that I wanted a career in PR as it would allow me to develop my writing skills, network with professionals from all levels and guarantee that no two days of my week would be the same. So, I set out to get my first job in PR.
After around five months of job searching, I can confirm that it’s true what they say – getting the first job is always the hardest. I found that when applying for entry level roles, it’s most important to demonstrate your passion. PR is competitive, especially London PR, and so it’s important to show that you are passionate not only about PR in general, but also the specific industry - in our case, property. The interviewer will pick up on enthusiasm – it’s not all about grades and experience!
Most essay-based degrees are a good foundation for a career in PR, and any relevant work experience or internships you can point to will really help you stand out from the crowd. As an English graduate who interned with a publicist for a few months, I had tangible experience to discuss in my interview for Faust PR. The transferable skills in writing, event planning and multitasking that I had gained through both academic and professional experiences helped me carry myself confidently through the interview and have proven useful in my first few months on the job. If you don’t have a relevant degree or employment, it may be worth investigating online courses or internships, as this will definitely help you get your foot in the door.
Now two months into my first role as a Junior Account Executive, I have already learnt A LOT at Faust PR. From 2025 property market forecasts and curating targeted social media posts to honing effective press releases perfecting email etiquette when liaising with clients, my knowledge of the property PR industry is growing every single day.
If you're thinking about starting a career in PR but you're not quite sure what it entails, here are some things you can expect in a day in the life of a Junior Account Executive:
Media and social media monitoring for clients
Drafting press releases about development launches or exciting new campaigns
Creating engaging social media posts, as well as scheduling and boosting existing content
Filming the sites on content days and editing into engaging reels
Site visits and client meetings
Frequent liaisons with journalists; for example, responding to journalist requests, pitching advertorials and case studies, circulating press releases
Contacting happy homeowners for customer testimonials
Lunch time office gossip
Overall, my experience so far at Faust has only proven just how much I’m going to enjoy a lifelong PR career. For recent graduates or those seeking to start a career in PR, I hope this blog post has given you some tips, and good luck in your applications!
Written by Liv Bermingham